Problem:
InVision is a visual collaboration platform used by over 7 million registered users globally, spanning small teams to large enterprises, including all of the Fortune 100 companies. Freehand, InVision’s online infinite whiteboard tool, is embedded in that platform, used by tens of thousands of organizations (over 60,000 companies at last count) to support brainstorming, flowcharting, and hybrid/remote collaboration. User research showed that many existing users 1) didn't know the value and features available to them and 2) didn't often know how to use basic navigational tools like zooming in and out of the whiteboard.

Solution:
Working with a team that included me as the designer, a PM, and engineers, we brainstormed multiple solutions and user tested our ideas that led us to design a navigational guide showing users how to zoom and move around based on their device type. Additionally, we revamped the onboarding screens to more progressively and contextually introduce users to the value of Freehand in order to increase retention and sign ups.

Process + Role:
As a Product Designer on this project I heavily focused on the UX as well as the UI. I worked closely with the PMs on the project to ensure that we were reaching our company goals and that our design ideas were solving key user problems, worked with the design research team to launch different points of user testing. We did extensive competitive audits to learn from what was working for others and designed many iterations of a progressive onboarding system that worked best for our users.